Moonwake Collaborative
Industry
Virtual Assistance, Digital Marketing
Client
Jen Speers
Service
Organic Social Media, Video Editing, Content Creation, Project Management
Date
2023 - Present
Client Overview
Part hype team, part full-service agency, Moonwake Collaborative is a virtual assistance and digital marketing powerhouse dedicated to helping small businesses grow and thrive. Founded in 2021 and now 17 members strong, Moonwake brings together experts in social media, content creation, design, podcast production, SEO, and virtual assistance, meeting businesses exactly where they are and celebrating their wins every step of the way.
Important Things New Business Owners Forget
A professional thought-leadership reel produced for digital marketing agency Moonwake Collaborative, featuring the company’s founder, Jen Speers. Working from supplied raw talking-head footage, I handled the video editing, custom typography, and visual assets to break down a three-step business framework. While adding clean on-screen elements to keep the educational tips engaging, I intentionally left the final product-teaser sequence graphic-free, allowing her to speak directly to the camera to build a more personal connection with the audience. VIEW HERE
2026 Moonwake Collaborative Goals
A high-retention multi-year carousel post designed for Moonwake Collaborative to showcase the agency's evolution. I created a fresh, vibrant cover graphic featuring the company founder from scratch, then sequenced the original, unaltered goal slides from past years in reverse chronological order. The copywriting leans into a transparent, anti-hustle tone, openly discussing unmet milestones alongside major wins to position the agency as a grounded, highly relatable partner for small business clients. VIEW HERE
Minnesota Mutual Aid Post
A high-stakes advocacy carousel post designed for Moonwake Collaborative to support team members on the ground during a community crisis in Minnesota. To match the raw, urgent nature of the copy, I utilized high-contrast micro-typography and a crumpled paper texture to give the digital slides a physical, street-protest zine aesthetic. The copy went through multiple passes alongside agency leadership to ensure an uncompromising stance, successfully blending immediate mutual aid resource sharing with deeply human brand activism. VIEW HERE
Moonwake Client Spotlight: Rachel Bloom-Pojar
A B2B client spotlight graphic and social post designed for Moonwake Collaborative to feature a key partner and client, Rachel Bloom-Pojar. I handled the complete image-masking workflow to isolate the subject, then designed the background elements from scratch to blend Moonwake’s fluid brand shapes with the client's specific professional color palette. The copywriting opens with a sharp positioning hook line that immediately distinguishes her specialized consulting work in reproductive healthcare from standard marketing services. VIEW HERE
