Iowa Nature Summit
Industry
Nonprofit, Nature Conservation & Education
Client
Neil Hamilton
Service
Organic Social Media, Content Creation, Video Editing, Virtual Assistance, Project Management
Date
2025 - Present
Client Overview
The Iowa Nature Summit is Iowa's premier annual gathering for conservationists, local leaders, and nature advocates. Organized under the Iowa Natural Heritage Foundation, the summit brings together passionate voices around water quality, urban wildlife, policy advocacy, and nature-based education. In 2025, that passion drew a record-breaking crowd of over 230 attendees.
Iowa's River Otter Comeback: One of Iowa's Greatest Conservation Wins
Good conservation content doesn't just inform, it makes people feel something. This Facebook post, researched and written by me, traces Iowa's river otter comeback from complete extinction to all 99 counties, anchored by the kind of specific, surprising detail that makes people stop scrolling. It reached 10,215 people — roughly five times Iowa Nature Summit's typical reach — and generated 263 total engagements. VIEW HERE
What We Had vs. What We're Losing
This Facebook post tackles one of conservation's trickiest copywriting challenges: making slow-moving environmental damage feel urgent. Researched and written by me, it reframes Iowa's soil erosion crisis through a deliberately personal lens, connecting a massive Midwest-wide statistic to the land Iowans live on every day. It reached 4,764 people and generated 117 engagements, more than doubling Iowa Nature Summit's typical reach. VIEW HERE
The Vanishing Wetlands of Iowa
One of the more deliberately structured posts in my Iowa Nature Summit work. The opening line frames wetlands as Iowa's best flood defense, water filter, and wildlife habitat before revealing that 95% of them are gone and was a conscious choice to make readers feel the loss before they fully understood it. Researched and written by me, it reached 2,850 people and generated 124 engagements. VIEW HERE
Conservation Long Game
A shift in my Iowa Nature Summit content strategy. Where most posts in this body of work lead with striking data, this one strips everything back to a single, unhurried idea that real conservation is steady, not flashy, and built on years of trust. Written by me, it was designed to resonate emotionally rather than informationally, and reached 1,394 people with 41 engagements. VIEW HERE
