The Barking Lot
Industry
Pet Services
Client
Melissa Joens (Owner)
Service
Organic Social Media, Graphic Design, Video Editing, Content Creation, Project Management
Date
2025 - 2026
Client Overview
The Barking Lot is a beloved, family-owned pet care destination in the Greater Des Moines area, offering boarding, grooming, training, daycare, and cattery services rooted in genuine expertise. With over 50 years of combined staff experience and a team of true dog people, they've earned their reputation as a regional leader in quality pet care, continuing to raise the bar with the recent launch of their K9 Aquatic Center.
Meet Melissa: A Re-Introduction
For the first post I ever made for The Barking Lot, one of the first priorities was re-establishing the brand's connection with their audience. This re-introduction post, written by me, was built around a deliberate structural choice: lead with three lines that establish trust and warmth before a single fact is shared, then back it up with the kind of specific background detail that makes Melissa's expertise feel earned rather than stated. It earned 121 likes and 33 comments. VIEW HERE
Barking Lot Aquatic Works Program Introduction
Launch announcements are a delicate copywriting balance. Too much information and you kill the anticipation, too little and you lose the audience. This post introducing The Barking Lot's Aquatic Works program, written by me, was designed to generate hype while leaving enough unsaid to keep people coming back. It earned 78 likes, 6 comments, and 7 shares. VIEW HERE
Barking Lot Halloween Costume Contest 2025
The most interesting thing about this Halloween costume contest post isn't the copy, it's the mechanic behind it. Written by me, the 'each comment is a vote' structure was a deliberate choice to drive active community participation rather than passive engagement. With 52 comments against 31 likes, the numbers tell the story: when you give an audience a reason to engage, they do. VIEW HERE
