Little Data Solutions
Industry
Data Analytics & Strategy
Client
Tammy Armstrong (Owner & Founder)
Service
Organic Social Media, Virtual Assistance
Date
2025 - 2026
Client Overview
Most nonprofits and small businesses are sitting on valuable data they don't know how to use. Little Data Solutions exists to change that. Founded by Iowa-based data strategist Tammy Armstrong, the firm specializes in CRM optimization, data visualization, and fundraising analytics, serving as a fractional data officer for organizations that need expert-level insights without the cost of a full-time hire.
The Best Christmas Pageant Ever Promo
Not every brand moment comes from a campaign. This post for Little Data Solutions across LinkedIn, Instagram, and Facebook, turns founder Tammy Armstrong's local news appearance for 'The Best Christmas Pageant Ever' into a brand storytelling opportunity, drawing a deliberate, collaborative line between the themes of community and belonging in the production and the values she brings to her nonprofit consulting work every day. VIEW HERE
Thought Leadership - Turning Messy Data Into Insights
Thought leadership content for technical consultants lives or dies by its ability to translate complexity into relatability. This post for Little Data Solutions across LinkedIn, Instagram, and Facebook, does that through a metaphor I developed from scratch, framing messy nonprofit databases as a messy home, and reframing the goal from perfect data to actionable progress. A simple idea, but one that speaks directly to the anxiety many small nonprofits feel about their data. VIEW HERE
Thought Leadership - Iowa Nonprofit Summit
A thought leadership post for Little Data Solutions recapping Tammy Armstrong's Iowa Nonprofit Summit presentation, shaped around three takeaways designed to resonate with the exact audience she was speaking to; nonprofit leaders who feel overwhelmed by imperfect data and uncertain about where to start. The Ballet Des Moines result, a 400% year-over-year increase in individual giving driven by smarter data decisions, closes the post with the kind of proof that turns interest into inquiry. VIEW HERE
Little Data Solutions' Brand Purpose
A brand purpose post for Little Data Solutions, combining original copy with a custom quote graphic to crystallize what the firm does and why it matters. The copy was intentionally concise and conversational, cutting through the technical language that often surrounds data consulting to speak plainly to the nonprofit and small business leaders who need these services most but are often the most intimidated by them. VIEW HERE
