KSH Design Studio
Industry
Apparel, Consumer Goods, B2B
Client
Kris Howard (Owner)
Service
Organic Social Media, Copywriting, Product Mockups, Project Management
Date
2025 - Present
Client Overview
What started as a hobby became something much more. KSH Design Studio is a Midwest-based custom design and personalization studio founded by Kris Howard, a registered nurse who turned a passion for creating into a full-service brand. Specializing in embroidery, laser engraving, and heat printing, all handled in-house, KSH helps small businesses and individuals bring their brand identities to life with no minimum order requirements and a personal touch you won't find at a big box shop.
What Does 'In-House' Actually Mean?
A platform-adapted post for KSH Design Studio built around redefining what 'in-house' actually means for a custom embroidery and design studio. The LinkedIn copy was written to walk a professional audience through the specific operational steps; design cleanup, digitizing, production that make KSH's in-house model meaningfully different. The IG and Facebook versions distill the same idea into something more conversational and benefit-driven, with the platform adaptation handled as a deliberate strategic choice rather than an afterthought. VIEW HERE
The "We'll Just Order Something Quick" Problem
A LinkedIn post for KSH Design Studio that takes a deliberate pain point strategy; the 'we'll just order something quick' decision that consistently produces results that look exactly like that, and uses it to reposition KSH as the thoughtful alternative. The direct, problem-first tone was an intentional choice to speak plainly to business decision-makers who have felt the quiet damage of last-minute branded merchandise and are ready for a better process. VIEW HERE
5 Things That Make Embroidery Look Cheap
A seven-slide educational carousel for KSH Design Studio that walks through five embroidery mistakes that quietly undermine branded merchandise; from low-resolution artwork and skipped digitizing to poor placement, wrong thread color, and wrong garment choice. Each slide was designed with a distinct visual treatment to keep the swipe momentum going, with the carousel structured to deliver real value first and position KSH's in-house process as the payoff at the end. VIEW HERE
Real Words From A Happy Client
A testimonial post for KSH Design Studio that treats social proof as a design problem as much as a copywriting one. The custom graphic, built around a bold pop-art aesthetic with a navy and gold quote treatment, was designed to give a five-star Mayalu Coffee review the visual weight it deserved. The copy was platform-adapted deliberately, with LinkedIn getting the specifics and IG and Facebook getting the brand personality. VIEW HERE
