Growth Beverage
Industry
Food & Beverage
Client
Brian Rosen
Service
Video Editing
Date
2023
Client Overview
Led by industry veteran Brian Rosen, Growth Beverage is a Chicago-based beverage collective dedicated to helping independent alcoholic and non-alcoholic brands grow from concept to shelf. Through a comprehensive ecosystem of companies spanning private equity, sales and marketing, brand incubation, and credit financing, they serve as a holistic start-to-store-to-scale partner for emerging and established beverage brands alike.
Hot Take with Brian Rosen #2
One installment in a series of 'Hot Take with Brian Rosen' highlight reels edited for Growth Beverage. The editorial approach across the series was to let Brian's naturally dry humor breathe, using comedic timing in the cuts to subtly amplify a delivery style that was already funny without trying to be. This episode covers the August depletion slowdown, and Brian's closing line, 'for now, go to a water park,' is exactly the kind of moment the editing was designed to land. VIEW HERE
Hot Take with Brian Rosen #4
A highlight reel from Growth Beverage's 'Hot Take with Brian Rosen' series, this episode breaks down the brutal cash float reality of the booze business; a six-to-seven month cycle that catches many emerging brands off guard. Edited with the same dry, understated comedic sensibility that defines the series, the cut lets Brian's matter-of-fact authority carry the complexity while the editing keeps the pacing tight enough to hold attention through some genuinely dense industry insight. VIEW HERE
Brian Rosen (Growth Beverage) Audiogram
A standalone audiogram created from scratch for Growth Beverage, featuring Brian Rosen delivering one of his more provocative industry takes; that basic-level cannabis will replace basic-level booze, but a joint will never replace a Macallan 25. The visual design was developed independently from the Hot Take series branding, giving the piece its own identity while the audio editing and waveform animation were built to make Brian's characteristically dry, authoritative delivery land as hard on social as it does in conversation. VIEW HERE
Gustavo Aguirre (Sprout Beverage) Audiogram
A standalone audiogram for Sprout Beverage, the brand incubation arm of the InvestBev ecosystem, built around a single statistic designed to stop a beverage founder mid-scroll: 95% of new brands fail. Created from scratch with Sprout Beverage's own visual identity, the piece transforms Gustavo Aguirre's straightforward but compelling pitch for guided brand incubation into a polished social asset through audio editing, waveform animation, and original graphic design. VIEW HERE
